What attracts you?
Once you have defined your destination and defined who you are looking for, it is time to look at the attraction.
A little cryptically expressed. The mystery surrounding the group of people you are looking for. What is the core that makes it exciting to be with this type of people. From a marketing perspective, you are looking for the thing that makes people let go of everything and yes I want / do / experience this.
One of the most important components is finding the attraction. If you do not have attraction then you are in the wrong place and in my opinion you will never succeed.
The video tells about the attraction and all the obstacles that arise after you find it are: Piece of cake