Who are you looking for?
Many people get lost here… In fact, you need to specify who you are looking for.

In the past, I’ve talked about a checklist when meeting people. What are the characters you want to meet or hang out with? Is it a man / woman, working / unemployed, original / normal ?, stressed in working life / downshifter, dog friend / cat friend, never at home / always at home.

There are as many things as you can write down… why is this important?

In this video I tell why and also from a marketing perspective.