Who are you looking for?

Who are you looking for?
Many people get lost here… In fact, you need to specify who you are looking for.

In the past, I’ve talked about a checklist when meeting people. What are the characters you want to meet or hang out with? Is it a man / woman, working / unemployed, original / normal ?, stressed in working life / downshifter, dog friend / cat friend, never at home / always at home.

There are as many things as you can write down… why is this important?

In this video I tell why and also from a marketing perspective.